About Me.
I’m a marketing strategist with over a decade of experience helping innovative brands grow. I love translating complex ideas into stories that connect with people and drive real results. At Boston Scientific and Data Sciences International, I led go-to-market strategies, product launches, and campaigns that boosted engagement and adoption across global markets. I’m passionate about combining data, creativity, and collaboration to bring meaningful products and experiences to life.
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What sets me apart is my ability to blend analytical rigor with creativity, turning complex ideas into strategies that not only meet but exceed expectations. I bridge data-driven insight with storytelling and audience understanding, crafting campaigns that set new benchmarks for engagement, connection, and impact.
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I’m always excited to connect with other marketers, creatives, and innovators who are passionate about storytelling and strategy—let’s connect and share ideas!
Experience
2020-2024
Boston Scientific Corporation
Directed global marketing strategy and product launches for key medical device portfolios, guiding initiatives from concept to market success. Collaborated across functions to refine positioning, elevate brand impact, and strengthen engagement with healthcare audiences worldwide.
2013-2020
Data Sciences International
Drove integrated marketing strategy and go-to-market initiatives for a portfolio of complex technology solutions. Partnered with cross-functional teams to shape positioning, messaging, and launch execution, transforming technical insights into compelling stories that strengthened brand visibility and customer engagement.
2011-2012
Carlson Brand Enterprise
Carlson School of Management
Partnered with real-world clients through the Carlson Brand Enterprise to craft brand strategies that combined insight, creativity, and business impact. Worked with cross-functional teams to uncover audience motivations, shape compelling brand stories, and deliver go-to-market recommendations that elevated awareness and engagement.
Expertise
Marketing Strategy
Product Marketing
Product Management
Customer Insights